Sergio Panzarella, Founder & CEO at Food for Health (Olixir): De-Commoditizing Olive Oil with Superior Brand Building

Sergio Panzarella had a fast start to his career: shortly after graduating, he left his native Italy and moved to Geneva to join Procter & Gamble at their European Headquarters in Geneva. After a high-flying career at the Cincinnati-based giant and then, due to the Prestige Business Unit merger, at Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building.

Learn about Sergio’s journey from corporate to entrepreneurship through:

• His background in top-tier FMCG
• Why he made a step change in his career to become an entrepreneur
• The Olive Oil category and how he approached Marketing and brand building
• Transferable skills from corporate to entrepreneurship
• Things he would do differently in the corporate world after running his own business