180. Mustafa Shamseldin, Category Growth Officer & CMO, International Foods at Pepsico: Fueling an International Foods Transformation

Mustafa Shamseldin is Pepsico’s Chief Growth & Marketing Officer for their International Foods Division. In this role, he supervises the commercial strategy and innovation for iconic brands like Lay’s and Doritos at a global level. In this conversation, we explore how he takes a global approach that has a very strong local component in it.

 Tune in to learn about:

• The uniqueness of his role heading up both Growth and Marketing
• Pepsico’s social impact
• Managing purposeful impact aligned with the company’s goals
• Balancing a global strategy with a local approach
• Building diverse organisations