220. Kerry Morrison, Head of Retail and Marketplaces at GS1 UK: Next Generation of Barcodes – Are you ready for the transition?

Kerry Morrison heads up the Retail team at GS1 UK, the company that provides industry with the barcodes needed to trade. With 60,000 members in the UK across the top Retailers (Tesco, ASDA, Sainsbury’s, Morrisons, etc.) and global brands (Unilever, Mondelez, Nestle…), they were created for the industry by the industry to bring members togehter and address and solve problems in a collaborative and non-competitive space.

Kerry joined the show to speak about the importance of barcodes and the new generation that’s coming through:

• What is GS1 and its role in the industry
• Why are Barcodes important in trade and specifically in FMCG
• What the new generation of barcodes look like and what features they’ll have
• How and when will brands transition
• The role of Retail in this transfomation
• How it will affect consumers