234. Gael Peigné, VP Product at Shalion: Food Service Aggregators in FMCG, Opportunties and Challenges

From explosive growth to high-profile mergers and eventual market consolidation, Food Service Aggregators (FSAs) like Deliveroo, Uber Eats, Wolt, and Delivery Hero have transformed how consumers access food. And despite all the ups and downs, one thing is clear—FSAs are here to stay. In this episode, we’re joined by Gael Peigné, VP of Product at digital shelf intelligence leader Shalion, to unpack the evolving role of FSAs and the opportunities and challenges they present for FMCG brands.

We cover:

• What the Digital Shelf really means today
• The evolution and current landscape of FSAs
• Why FSAs matter—for both shoppers and brands
• Key differences between Q-commerce and restaurant-driven FSAs
• How FSAs fit into the broader commercial strategy of an FMCG
• What their continued growth could mean for traditional retailers