233. Federico Pasquini, Global R&D Innovation Director at Kimberly-Clark: Researching Consumers, Developing Brands

Federico Pasquini, Global R&D Innovation Director for International Family Care & Professional at Kimberly-Clark, joins us for a deep dive into the world of Research & Development — a first for the podcast. In this episode, Federico shares how R&D drives progress in a global FMCG powerhouse, and why innovation matters even in the most low-involvement categories.

Tune in to hear about:

• Federico’s international career journey — from Europe to India
• What the innovation process really looks like in a fast-moving consumer goods company
• How to challenge the status quo in everyday product categories
• The critical relationship between R&D and other departments
• R&D’s growing role in sustainability