David Pivk, Chief Marketing & Digital Officer at Active Brands on Building Brand-Centric Communities

David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world.

In this conversation, you’ll hear about:

• The dynamics and balancing investments between brand and performance marketing
• DTC: from darling to potential headache. What’s next?
• Independent specialty stores’ role
• Building a community around a brand
• Leading teams in good and bad times