198. Christin Schillo, Social Media Director Siemens at BSH Group: Home Appliances Social Media Marketing

Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI.

Topics covered:

• BSH’s footprint
• Her career background and how she decided to take a sabbatical
• The differences between heading up Marketing in FMCG and Large Appliances
• How Branding has changed
• Why Social Media is key to their Marketing Strategy
• Balancing Local and Global Marketing