228. Slavka Jancikova, VP Marketing EMEA at Foot Locker: Marketing with a Point of View

Our guest today is Slavka Jancikova. With an impressive background in companies like NIKE, AB Inbev and Adidas; she’s now leading Marketing for the sneaker retail leader Foot Locker in EMEA. She joins Christina and Daniel at a particularly crucial time for Marketing,.

Tune in to hear about:

• Anticipating Shoptalk Europe and the panel Slavka will be on
• Moving between Apparel, FMCG and Retail
• Performance Marketing versus Brand Building
• Balancing Data and gut feel (or having a point of view!)
• Her vision for Foot Locker

-15% Shoptalk Europe discount codes for The FMCG Guys audience!

• Retailer and Brands: RBFMCG15: https://ste25-registration.personatech.com/code?cId=cmJmbWNnMTU=
• General Attendee: GAFMCG15: https://ste25-registration.personatech.com/code?cId=Z2FmbWNnMTU=