215. Ben Reynolds, VP Business Development at Walkbase, a STRATACACHE Company: Mastering In-Store Media Analytics

In this episode, Christina and Daniel host Ben Reynolds, VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement.

Topics covered in this conversation:

• In-Store Measurement: how to measure the customer journey in a physical like on website
• Technologies and Platforms in the market that help Retailers and Brands Better understand what’s happening in-store
• Retail Media Standardization
• Efficiency of Media: how did content change behavior?
• How to navigate Privacy legislation, such as GDPR