200. Rick Swinkels, CEO at TCC: Next Generation Loyalty

Our guest for this episode 200 is Rick Swinkels, CEO at TCC. The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers.

• Watch on YouTube: https://youtu.be/xJOotPI7Jkc
• TCC Website
• TCC LinkedIn

Topics Covered:

• Rick’s career in Retail prior to TCC
• TCC’s proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online
• The big topics in Consumer & Retail and what can Retailers do about them
• How to create Value independent from price
• Creating Omnichannel campaigns
• Learnings from Groceryshop and comparing US and European Retail