184. Vivek Rastogi, Senior Director Global Digital Commerce at Colgate-Palmolive: Everything You Need to Know about eCommerce

Vivek Rastogi is Colgate-Palmolive’s Global Senior Director Digital Commerce. Being responsible for the dental care king’s eCommerce agenda worldwide, there’s many things he overlooks, from Amazon to Retail Media. In this episode, he joins Christina and Daniel to go over his extensive career in the channel, having started managing Tesco’s eCom activities in the UK to being based in Seattle. Ultimately, this is an episode where you’ll learn about what commercial activities FMCG companies should be focusing on in the digital world.

Topics covered:

• Vivek’s current scope and career path prior
• What does Amazon look like as a Key Account
• The impact of Retail Media and how Retailers are trying to catch up with Amazon
• How FMCGs must re-organize internally for the current and future scenarios
• 3 different speeds: comparing US, UK and India