Henkel Week II: Boris Rütten, Global Head of eCommerce on eCom Capability and Talent
Boris Rütten, Global Head of eCommerce sits with Daniel at Henkel’s Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about:
Building capabilities across Amazon, brick + click, DTC and Retail Media
Democratization of eCom across other functions
The evolution of the Digital Leader: from specialist to generalist
